Not to your shop.
Redirected to instagram.com
instagram.com/raddella.jewellerThere is nothing wrong with your shop.
It is fast, it is secure and it scores 93 out of 100 on an independent audit, and you hold the joint-best Google rating of any jeweller on your street. The problem is the door. A buyer down the road who types your name the obvious way never reaches it, and your own homepage banner sends them to Instagram as well.
That is 1,300 every month typing your name into Google, and 81% of them are in Sri Lanka. Not the category, not a competitor - you.
“For latest updates please visit our Instagram.”
The banner across the top of your own shop, 28 August 2026.
So the people who already want you are handed to a feed they cannot buy from.
Google Ads Keyword Planner, searches made from Sri Lanka, 28 August 2026. Checked against the Nuwara Eliya place name, which returns 480 a month here and does not share your curve.
It is the largest jewellery question in this country, by a distance.
Six terms, each term’s searches times its own cost per click. Two carry no country word; they count because these are searches made from Sri Lanka. Without them, 3,161,520.
We opened the six biggest jewellery sites in the country and looked for a gold rate.
Each homepage fetched and read, 28 August 2026.
“GOLD RATE · DATE: 28/08/2026 · 22KT LKR 351,500”
Ravi Jewellers’ homepage, current the day we read it.
Three million searches a year, and one shop in the country is standing at the door when they arrive. This is the largest open opening in your market, and it costs a daily number on a page.
Six hundred and ninety-eight within 10km. Near the top on your street, last on the web.
Google Business Profile records, jewellery stores within 3km of High Level Road, 28 August 2026. City-wide this is a different picture: Raja holds 12,446 reviews and Ravi 10,416.
Referring domains, DataForSEO Backlinks, 28 August 2026.
You hold the joint-best rating on your street, and the most photos of anyone near you. You are also the only shop in that top three with no description on its Google listing. The standing is real. The publishing is not.
This is everything standing between your shop and the people already looking for it. None of it is unusual, and none of it is hard to fix.
Everything above was measured from outside, because a website and a Google listing are public. What happens after someone messages you, or walks in, is not - and that is usually where the larger leak sits.
These are questions, not findings. They are what the 45 minutes is for.
A buyer checks the gold price, looks you up, has to reach you rather than a feed, gets an answer while they are still deciding, then walks in. Your website does one of those.
Being found nearby, being reached, being answered and being remembered are four different systems. A buyer three streets away needs all of them.
There is no price in this document, on purpose. We would rather understand your footfall and your margins before putting a number to anything.
Every measurement behind this document, and the redirect fix written out ready to hand to whoever holds your domain.
Rough numbers. Walk-ins a week, what they ask for, and your margin.
The order we would build in, and a costing worked from your own numbers rather than ours. Yours to keep either way.
Prepared by Augmara (Pvt) Ltd, August 2026. Search volumes and advertising costs from the Google Ads Keyword Planner; link and technical measurements from the DataForSEO Backlinks and OnPage indexes; review counts, ratings and store counts from the DataForSEO Business Data index of Google Business Profiles; the redirect behaviour, the catalogue, the page descriptions and the structured data read directly off each site. Search volumes are for searches made from Sri Lanka. Everything here was measured on 28 August 2026 and is reproducible on request. Listings are recorded as what we saw on that date, not as a ranking report. © 2026.
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