Not to your shop.
Redirected to instagram.com
instagram.com/raddella.jewellerYour reputation is not the problem.
You hold the joint-best Google rating on your street, and 421 people have said so in public. What is not working is everything a buyer meets on the way to you.
That is 1,300 every month typing your name into Google, and 81% of them are in Sri Lanka. Not the category, not a competitor - you.
“For latest updates please visit our Instagram.”
The banner across the top of your own shop, 28 August 2026.
So the people who already want you are handed to a feed they cannot buy from.
Google Ads Keyword Planner, searches made from Sri Lanka, 28 August 2026. Checked against the Nuwara Eliya place name, which returns 480 a month here and does not share your curve.
It is the largest jewellery question in this country, by a distance.
6 terms, each term’s searches times its own cost per click. 2 carry no country word; they count because these are searches made from Sri Lanka. Without them, 3,161,520.
We opened the 6 biggest jewellery sites in the country and looked for a gold rate.
Each homepage fetched and read, 28 August 2026.
“GOLD RATE · DATE: 28/08/2026 · 22KT LKR 351,500”
Ravi Jewellers’ homepage, current the day we read it.
3 million searches a year, and 1 shop in the country is standing at the door when they arrive. This is the largest open opening in your market, and it costs a daily number on a page.
The category, split the way your own catalogue is split. You stock all 7.
1,873 search terms grouped into your 7 catalogue categories. Brand names and gold-price queries excluded. Google Ads Keyword Planner, Sri Lanka, 7 September 2026.
Chains and necklaces alone are over 40% of it. Every one of these is a case in your shop already - and not one of them can be found by searching, because all 142 pieces are listed by their code.
698 within 10km. Near the top of your street, and invisible to a machine - along with every one of them.
Google Business Profile records, jewellery stores within 3km of High Level Road, 28 August 2026. City-wide this is a different picture: Raja holds 12,446 reviews and Ravi 10,416.
“R-015” · in stock · 72,000 LKR
The product data your own store publishes for machines to read, 7 September 2026.
Your shop invites AI shopping assistants in - it publishes the file that tells them how to browse it - and then hands them a code and a 2021 price. All 6 jewellers we tested fail the same machine-readability check, so nobody here is ahead yet.
You hold the joint-best rating on your street, and the most photos of anyone near you. You are also the only shop in that top 3 with no description on its Google listing. The standing is real. The publishing is not.
This is everything standing between your shop and the people already looking for it. None of it is unusual, and none of it survives a proper build.
A website and a Google listing are public. What happens after someone walks in is not, and that is usually the larger leak.
These are questions, not findings. They are what the first conversation is for.
A buyer checks the gold price, looks you up, has to reach you rather than a feed, gets an answer while they are still deciding, then walks in. Your website does one of those.
Being found nearby, being reached, being answered and being remembered are 4 different systems. A buyer 3 streets away needs all of them.
The redesign comes first. There is no point pointing your name at the shop until it is worth arriving at.
The leak stops here, in week 2.
We build where the pieces live; your team fills it.
The growth retainer begins after this, in week 9.
The shape of the engagement. Treat these as the order of magnitude, not an offer - they get confirmed against your own numbers in the session.
Hosting, domain, payment gateway, WhatsApp Business and AI usage are billed to you at cost, not through us.
Prepared by Augmara (Pvt) Ltd, August 2026. Search volumes and advertising costs from the Google Ads Keyword Planner; link and technical measurements from the DataForSEO Backlinks and OnPage indexes; review counts, ratings and store counts from the DataForSEO Business Data index of Google Business Profiles; the redirect behaviour, the catalogue, the page descriptions and the structured data read directly off each site. Search volumes are for searches made from Sri Lanka. Everything here was measured on 28 August 2026 and is reproducible on request. Listings are recorded as what we saw on that date, not as a ranking report. © 2026.
Turn your phone sideways