Not to your shop.
Redirected to instagram.com
instagram.com/raddella.jewellerThere is nothing wrong with your shop.
It is fast, it is secure and it scores 93 out of 100 on an independent audit. The problem is the door. A buyer who types your name the obvious way never reaches it, and your own homepage banner sends them to Instagram as well.
That is 1,600 every month typing your name into Google. Not the category, not a competitor - you. That demand is already yours and it cost nothing to earn.
“For latest updates please visit our Instagram.”
The banner across the top of your own shop, 28 August 2026.
So the people who already want you are handed to a feed they cannot buy from.
Google Ads Keyword Planner, 28 August 2026. Checked against the Nuwara Eliya place name, which does not share your twelve-month curve, so Google separates the town from the business.
These are the pieces you already stock, searched in the markets where your buyers live.
Six terms, worldwide, deduplicated for close variants. Each term’s yearly searches multiplied by its own cost per click, then summed.
Your own name is the smaller number and the better one. Those nineteen thousand searches already know who you are.
Under four per cent of this searching happens in Sri Lanka. The rest is the diaspora.
The same six buying terms in each market, English, pulled 28 August 2026 from the Google Ads Keyword Planner via DataForSEO. Seven markets measured; yearly figures are the monthly measurement multiplied by twelve.
Sri Lankan jewellers selling what you sell. These are the names the searches returned, and each was opened and read before it was named here.
Observed 28 August 2026, then each site fetched and read to confirm it is a trading shop. A record of that day, not a ranking report.
Only one is far ahead. The rest sit between 56 and 165 sites pointing at them, against your 37. Your shop scores 93 on a technical audit and still sits last here, because this measures how findable you are rather than how well the site is built: five of the six publish a description for Google to quote, and four tell Google what kind of business they are. Yours does neither.
Google trust 80, AI readability 20. Augmara’s composite, not a Google metric.
This is everything standing between your shop and the people already looking for it. None of it is unusual, and none of it is hard to fix.
Everything above was measured from outside, because a website is public. What happens after someone messages you is not, and for a shop selling abroad that is usually where the larger leak is.
These are questions, not findings. They are what the 45 minutes is for.
A buyer has to reach the shop, see the piece properly, get an answer while they are still deciding, and hear from you next season. Your shop does the second of those.
Reaching you, being convinced, being answered and being remembered are four different systems. A buyer abroad needs all of them.
There is no price in this document, on purpose. We would rather understand your orders and your margins before putting a number to anything.
Every measurement behind this document, and the redirect fix written out ready to hand to whoever holds your domain.
Rough numbers. Orders a month, where they come from, and your margin.
The order we would build in, and a costing worked from your own numbers rather than ours. Yours to keep either way.
Prepared by Augmara (Pvt) Ltd, August 2026. Search volumes and advertising costs from the Google Ads Keyword Planner; link and technical measurements from the DataForSEO Backlinks and OnPage indexes; the redirect behaviour, the page descriptions and the structured data read directly off each site. Everything here was measured on 28 August 2026 and is reproducible on request. Search results are recorded as what we saw on that date, not as a ranking report. © 2026.
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